For Christmas I bought a subscription for Jason to the Dollar Shave Club.
I get positively giddy when I see companies using smart marketing strategies. In another life, I would run a freelance marketing business.
The box presentation makes it seem like the customer feel like a client. Here you go- your personal fancy razor shipment.
There are 3 levels of blades. I went mid-range- 4 blades for $6 a month. Comes with a handle your first month. Our 2nd shipment will be arriving next week and we've requested an additional handle so I can take advantage of the monthly blade shipments. No way Jason needs 4 blades a month.
And of course there is a membership card to make customers clients members feel special.
I know Jason feels special.